The brief
Block Analitica wanted to make complex DeFi analytics feel approachable for mainstream users.
So we created Agent Sphere — an AI-powered character that gives the data a face and a voice.
Impact
- Turned a rough character concept into a full brand identity — logo, mascot, expressions, and a narrative world.
- Built a complete launch toolkit: reveal video, social content, and comic-style storytelling.
1
Character
We established Agent’s personality through AI-assisted research and built a world around it.
2
Logo
Rather than a typographic mark, the identity is mascot-based. Because the product posts daily as a bot, the mark needed facial expressiveness — so multiple expression variants flex across different posts.
Expressions
3
Mascot in 3D
The 2D character works as a digital avatar; the 3D version is a personality asset for launch videos, the website, and upcoming video content — built with AI tools under tight art direction to stay consistent with the 2D design.
4
Go-to-Market System
I built a framework that turns Block Analitica’s analytics into shareable graphics, tweet templates, and automated chart styles — plus comic-style narrative sequences that turn routine data announcements into serialized storytelling.
“Rok took our rough idea and ran with it. He came back with the mascot, the website, the launch concept — everything we needed to start posting. He gave us a full package we could just plug in.”
What I learned
Working with AI takes patience
Getting character consistency out of AI took real iteration. Once I nailed the foundational poses and cleaned them up in Photoshop, those templates became reusable seeds for comic sequences and 3D renders.
Every product needs clear momentum
Share where you are, and the right place to start becomes obvious.
Every product starts with a clear next step.
Walk me through what you're working on. I'll show you where I'd start.
