The brief
The founders had bar-quality cocktails in a ready-to-pour format — but no brand and no way into the market.
I led everything from discovery through launch: identity, packaging, website, pitch deck, and the copy behind all of it.
Impact
- Acted as strategic advisor, guiding the founders through branding, positioning, and go-to-market from day one.
- Designed and wrote every customer-facing asset: website, pitch deck, and packaging.
- Pitch materials helped secure multiple bar partnerships within months of launch.
- Brand, website, and pitch deck delivered in weeks, not months.
1
Discovery
Initial conversations turned into four moodboards, each testing a different tone and personality — helping us define the right creative path forward.
Moodboards
2
Identity
We explored multiple directions before refining the logo into a typographic mark conveying cleanliness, speed, and confidence. The offset “CO” echoes the pour and references the CO₂ system powering the on-tap technology.
3
Story & Application
With the identity in place, I built the website, sales deck, and visuals around “Plug. Pour. Serve.” — making it easy for bars and distributors to understand the system at a glance.
The website is a flexible, dual-audience system: clean and professional for B2B, colorful and expressive for B2C, with one consistent core identity.
Website
Branding
Labels
Pitch Deck
“Working with Rok was super smooth. He quickly understood what we were aiming for and connected with the project right away. Sharing ideas and building the concept together felt effortless.”
What I learned
Clarity comes from conversation
Defining the story early and aligning on mockups together streamlined everything that followed — the pitch deck came naturally once the direction was set.
Collaboration beats emailing
Working in real time kept ideas sharp and momentum high. Visual explanations connected strategy and design without losing speed.
Every product starts with a clear next step.
Walk me through what you're working on. I'll show you where I'd start.
