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Compact Cocktail
Context
The founders had bar-quality cocktails in a ready-to-pour format. They needed someone to build the brand around it and take it to market.
I led everything from discovery through launch: identity, packaging, website, pitch deck, and the copy behind all of it."
Impact
- Acted as a strategic advisor, guiding the founders through branding, positioning, and go-to-market from day one
- Designed and wrote everything customer-facing: website, pitch deck, packaging, ...
- Pitch materials helped secure multiple bar partnerships within months of launch
- Helped the founders move fast: brand, website, and pitch deck delivered in weeks, not months
Role
Brand Strategy
Visual Identity
Website Design
Pitch Deck Design
- Discovery
Initial conversations turned into four moodboards, each testing a different tone and personality, helping us define the right creative path forward.
Branding
Typography
Bold
Minimal
2. Identity
We explored multiple directions before refining the logo into a typographic mark that feels clean, fast, and confident. The offset “CO” conveys the pouring motion and references the CO₂ system powering the cocktails on tap.
Exploration
3. Story & Application
With the identity in place, I built the website, sales deck, and visuals around a simple story - Plug. Pour. Serve. - making it easy for bars and distributors to understand the system at a glance.
Website
Branding
I designed a flexible system that works across both audiences, clean and professional for B2B, and more colorful and expressive for B2C, while keeping the same core identity.
B2B /
B2C Design
Pitch Deck
“Working with Rok was super smooth. He quickly understood what we were aiming for and connected with the project right away. Sharing ideas and building the concept together felt effortless.”
dr. Pálffy László
Compact Cocktail
4. What I learned
Clarity comes from conversation
The more you talk things through, the faster everything clicks. By defining the story early and aligning on mockups together, the rest of the process almost built itself. Even the slide deck came together naturally once we had a clear direction.
Collaboration beats emailing
Working live made everything move quicker and kept ideas sharp.
Explaining visuals in real time helped connect strategy and design without losing momentum.
Next Project →
Gaia Naturelle
Logo & Brand Design Packaging Design
View project →
Back to Portfolio
Compact Cocktail
Context
The founders had bar-quality cocktails in a ready-to-pour format. They needed someone to build the brand around it and take it to market.
I led everything from discovery through launch: identity, packaging, website, pitch deck, and the copy behind all of it."
Impact
- Acted as a strategic advisor, guiding the founders through branding, positioning, and go-to-market from day one
- Designed and wrote everything customer-facing: website, pitch deck, packaging, ...
- Pitch materials helped secure multiple bar partnerships within months of launch
- Helped the founders move fast: brand, website, and pitch deck delivered in weeks, not months
Role
Brand Strategy
Visual Identity
Website Design
Pitch Deck Design
- Discovery
Initial conversations turned into four moodboards, each testing a different tone and personality, helping us define the right creative path forward.
Branding
Typography
Bold
Minimal
2. Identity
We explored multiple directions before refining the logo into a typographic mark that feels clean, fast, and confident. The offset “CO” conveys the pouring motion and references the CO₂ system powering the cocktails on tap.
Exploration
3. Story & Application
With the identity in place, I built the website, sales deck, and visuals around a simple story - Plug. Pour. Serve. - making it easy for bars and distributors to understand the system at a glance.
Website
Branding
I designed a flexible system that works across both audiences, clean and professional for B2B, and more colorful and expressive for B2C, while keeping the same core identity.
B2B /
B2C Design
Pitch Deck
“Working with Rok was super smooth. He quickly understood what we were aiming for and connected with the project right away. Sharing ideas and building the concept together felt effortless.”
dr. Pálffy László
Compact Cocktail
4. What I learned
Clarity comes from conversation
The more you talk things through, the faster everything clicks. By defining the story early and aligning on mockups together, the rest of the process almost built itself. Even the slide deck came together naturally once we had a clear direction.
Collaboration beats emailing
Working live made everything move quicker and kept ideas sharp.
Explaining visuals in real time helped connect strategy and design without losing momentum.
Next Project →
Compact Cocktail
Logo & Brand Design Packaging Design
View project →
Back to Portfolio
Compact Cocktail
Context
The founders had bar-quality cocktails in a ready-to-pour format. They needed someone to build the brand around it and take it to market.
I led everything from discovery through launch: identity, packaging, website, pitch deck, and the copy behind all of it."
Impact
- Acted as a strategic advisor, guiding the founders through branding, positioning, and go-to-market from day one
- Designed and wrote everything customer-facing: website, pitch deck, packaging, ...
- Pitch materials helped secure multiple bar partnerships within months of launch
- Helped the founders move fast: brand, website, and pitch deck delivered in weeks, not months
Role
Brand Strategy
Visual Identity
Website Design
Pitch Deck Design
- Discovery
Initial conversations turned into four moodboards, each testing a different tone and personality, helping us define the right creative path forward.
Moodboards
Typography
Colorful
Bold
Minimal
2. Identity
We explored multiple directions before refining the logo into a typographic mark that feels clean, fast, and confident. The offset “CO” conveys the pouring motion and references the CO₂ system powering the cocktails on tap.
Exploration
3. Story & Application
With the identity in place, I built the website, sales deck, and visuals around a simple story - Plug. Pour. Serve. - making it easy for bars and distributors to understand the system at a glance.
Website
Branding
I designed a flexible system that works across both audiences, clean and professional for B2B, and more colorful and expressive for B2C, while keeping the same core identity.
B2B /
B2C Design
Pitch Deck
“Working with Rok was super smooth. He quickly understood what we were aiming for and connected with the project right away. Sharing ideas and building the concept together felt effortless.”
dr. Pálffy László
Compact Cocktail
4. What I learned
Clarity comes from conversation
The more you talk things through, the faster everything clicks. By defining the story early and aligning on mockups together, the rest of the process almost built itself. Even the slide deck came together naturally once we had a clear direction.
Collaboration beats emailing
Working live made everything move quicker and kept ideas sharp.
Explaining visuals in real time helped connect strategy and design without losing momentum.
Next Project →
Gaia Naturelle
Packaging Design • Logo & Brand
View project →