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Compact Cocktail
ABOUT THE PROJECT
When Dávid and László reached out, they already had the name Compact Cocktail and a clear vision: premium cocktails served on tap. What they needed was help turning that vision into something real.
I guided the process from early discovery and positioning to the full brand identity, website, and sales deck. Together, we built a system that feels confident, credible, and simple to understand for bars and distributors.
ROLE
Brand Strategy
Visual Identity
Website Design
Pitch Deck Design
CLIENT
Compact Cocktail
DATE
Q3 2025
- Discovery
Through moodboards, framing sessions, and early story flows, we explored how Compact Cocktail should feel: fast, consistent, and reliable.
Branding
Initial conversations turned into four moodboards, each testing a different tone and personality, helping us define the right creative path forward.
Typography
Colorful
Bold
Minimal
2. Identity
We explored multiple directions before refining the logo into a typographic mark that feels clean, fast, and confident. The offset “CO” conveys the pouring motion and references the CO₂ system powering the cocktails on tap.
Exploration
3. Story & Application
With the identity in place, I built the website, sales deck, and visuals around a simple story — Plug. Pour. Serve. — making it easy for bars and distributors to understand the system at a glance.
Website
Branding
I designed a flexible system that works across both audiences — clean and professional for B2B, and more colorful and expressive for B2C, while keeping the same core identity.
B2B /
B2C Design
Pitch Deck
“Working with Rok was super smooth. He quickly understood what we were aiming for and connected with the project right away. It never felt like working with an external designer, but with a true team member — sharing ideas and building the concept together felt effortless.”
dr. Pálffy László
Compact Cocktail
4. What I learned
Clarity comes from conversation
The more you talk things through, the faster everything clicks. By defining the story early and aligning on mockups together, the rest of the process almost built itself. Even the slide deck came together naturally once we had a clear direction.
Collaboration beats emailing
Working live made everything move quicker and kept ideas sharp.
Explaining visuals in real time helped connect strategy and design without losing momentum.
Next Project →
Block Analitica
Web Design • Messaging • Slide Deck Design • DeFi
View project →
Back to Portfolio
Compact Cocktail
ABOUT THE PROJECT
When Dávid and László reached out, they already had the name Compact Cocktail and a clear vision: premium cocktails served on tap. What they needed was help turning that vision into something real.
I guided the process from early discovery and positioning to the full brand identity, website, and sales deck. Together, we built a system that feels confident, credible, and simple to understand for bars and distributors.
ROLE
Brand Strategy
Visual Identity
Website Design
Pitch Deck Design
CLIENT
Compact Cocktail
DATE
Q3 2025
- Discovery
Through moodboards, framing sessions, and early story flows, we explored how Compact Cocktail should feel: fast, consistent, and reliable.
Branding
Initial conversations turned into four moodboards, each testing a different tone and personality, helping us define the right creative path forward.
Typography
Colorful
Bold
Minimal
2. Identity
We explored multiple directions before refining the logo into a typographic mark that feels clean, fast, and confident. The offset “CO” conveys the pouring motion and references the CO₂ system powering the cocktails on tap.
Exploration
3. Story & Application
With the identity in place, I built the website, sales deck, and visuals around a simple story — Plug. Pour. Serve. — making it easy for bars and distributors to understand the system at a glance.
Website
Branding
I designed a flexible system that works across both audiences — clean and professional for B2B, and more colorful and expressive for B2C, while keeping the same core identity.
B2B /
B2C Design
Pitch Deck
“Working with Rok was super smooth. He quickly understood what we were aiming for and connected with the project right away. It never felt like working with an external designer, but with a true team member — sharing ideas and building the concept together felt effortless.”
dr. Pálffy László
Compact Cocktail
4. What I learned
Clarity comes from conversation
The more you talk things through, the faster everything clicks. By defining the story early and aligning on mockups together, the rest of the process almost built itself. Even the slide deck came together naturally once we had a clear direction.
Collaboration beats emailing
Working live made everything move quicker and kept ideas sharp.
Explaining visuals in real time helped connect strategy and design without losing momentum.
Next Project →
Block Analitica
Web Design • Messaging • Slide Deck Design • DeFi
View project →
Back to Portfolio
Compact Cocktail
ABOUT THE PROJECT
When Dávid and László reached out, they already had the name Compact Cocktail and a clear vision: premium cocktails served on tap. What they needed was help turning that vision into something real.
I guided the process from early discovery and positioning to the full brand identity, website, and sales deck. Together, we built a system that feels confident, credible, and simple to understand for bars and distributors.
ROLE
Brand Strategy
Visual Identity
Website Design
Pitch Deck Design
CLIENT
Compact Cocktail
DATE
Q3 2025
- Discovery
Through moodboards, framing sessions, and early story flows, we explored how Compact Cocktail should feel: fast, consistent, and reliable.
Moodboards
Initial conversations turned into four moodboards, each testing a different tone and personality, helping us define the right creative path forward.
Typography
Colorful
Bold
Minimal
2. Identity
We explored multiple directions before refining the logo into a typographic mark that feels clean, fast, and confident. The offset “CO” conveys the pouring motion and references the CO₂ system powering the cocktails on tap.
Exploration
3. Story & Application
With the identity in place, I built the website, sales deck, and visuals around a simple story — Plug. Pour. Serve. — making it easy for bars and distributors to understand the system at a glance.
Website
Branding
I designed a flexible system that works across both audiences — clean and professional for B2B, and more colorful and expressive for B2C, while keeping the same core identity.
B2B /
B2C Design
Pitch Deck
“Working with Rok was super smooth. He quickly understood what we were aiming for and connected with the project right away. It never felt like working with an external designer, but with a true team member — sharing ideas and building the concept together felt effortless.”
dr. Pálffy László
Compact Cocktail
4. What I learned
Clarity comes from conversation
The more you talk things through, the faster everything clicks. By defining the story early and aligning on mockups together, the rest of the process almost built itself. Even the slide deck came together naturally once we had a clear direction.
Collaboration beats emailing
Working live made everything move quicker and kept ideas sharp.
Explaining visuals in real time helped connect strategy and design without losing momentum.
Next Project →
Block Analitica
Web Design • Messaging • Slide Deck Design • DeFi
View project →
Block Analitica
Web Design • Messaging • Slide Deck Design • DeFi
View project →