An AI analyst with a face.
Bar cocktails in a keg, on tap and at home.
The system a karaoke bar runs on.
Bitcoin that works like a smart contract.
I join as your first designer, before there's a design team. We work out the story together, then shape the brand and the product around it, and I build the site or app with AI.
You work with one person from the first sketch to launch, and I stay on after launch to keep improving it with you. That's how I've worked with the founders of Agent Sphere, Compact Cocktail, Vibe Rooms and BitSafe.
Walk me through what you're working on, and I'll show you where I'd start.
Before designing anything, I start with research: a questionnaire and our first conversations, turned into four moodboards, each a different direction, so we're all on the same page. Once we aligned on one direction, every later decision was easier to make, because it followed the same thread.
A typographic mark that reads fast across a bar. The offset “CO” echoes the pour and the CO₂ that powers the tap, so the logo explains the product before anyone reads a label.
In 2026 the cocktails went home too: a five-litre keg for the fridge, about 30 cocktails each. We built the product around a new line, Chill. Pour. Serve., and I designed and built the shop around it: the whole journey that shows people why it's worth it, from the five flavours to what a drink costs at home against one at a bar.
Five cocktails, one label system: the same cream ground and type, with each flavour carrying its own colour. On a row of kegs behind the bar, every one is easy to tell apart and still reads as one brand.
For a bar the questions are practical: will this work in our bar, and how do we set it up? I built the site for bars and distributors to answer them one by one. Plug. Pour. Serve. explains the system in three steps, and a short check tells a venue whether its taps are ready, then sends those answers along with its enquiry.
With the brand in place, Compact Cocktail shot its launch campaign around one idea: how easy the kegs are at home. It's how they're taking the cocktails to a wider market now.
The first plan was to live inside the Bitcoin wallets people already used. I designed our locking flow inside Xverse and Leather, two Bitcoin wallets, each in its own design language, so they could picture exactly how it would work in their own product. That's what eventually brought both of them to integrate with us.
Minting was a complex process, and getting the tokens out was something people in the field weren't used to yet. So I designed a flow that shows, live, exactly what is happening with their money at every step, so they feel safe, trust the process and know nothing has gone missing.
I also designed a simple way for people to earn yield on their Bitcoin. Open a strategy and it shows in plain terms what it earns and how much Bitcoin you have in it, and one click deposits more, which used to take three steps.
We were adding partners all the time: new chains, new partners, new ways to earn. So I made the launch films plug and play. I wrote the concepts and storyboards, an animator brought them to life, and for every new partner we only had to swap in their logo.
We wanted booking a room to be as simple as it gets. The date picker shows the whole week at once, what's taken and what's free, so a guest picks a time in a couple of taps. Continue, and the same screen lets them change the number of people and see the price update on the side.
Once a booking is in, staff see the whole evening on one screen: every room, who's coming, who has paid and who still pays at the door. It's built for the people working the bar, not only the owners, and small icons flag anything that needs a look.
Click a booking and everything about it is in one place: the guest, the money, their requests, a note from staff and a summary of every email they've sent, so nobody has to read the whole thread.
I trained an AI assistant on hundreds of past guest emails, so it knows the questions guests actually ask. It answers the common ones on its own. Anything trickier goes to staff with a reply already drafted, so they only check it and send.
Block Analitica wanted complex DeFi data to feel approachable. Instead of another dashboard, I gave the data a character: an analyst in a hoodie and dark glasses, shaped through AI-assisted research into a personality that could post every day.
The logo is the mascot, not a wordmark. Because the bot posts daily, the face needed range, so the mark comes with a set of expressions that change with the news.
With AI, I created the character, then a set of worlds he lives in, and started animating him there.
Then a system the team could run without me: post templates, chart styles and comic-style sequences that turn routine data updates into a running story.
